Editorial policy

Why a roofing company has an editorial policy

Because the most useful thing on this site is not a service page — it is the insurance claims guidance, and getting that wrong costs readers real money.

There is also a competitive reason, and it is worth being open about it. When we surveyed how Texas roofing companies write about insurance claims, we found guidance about deductible law, depreciation and homeowner rights presented almost entirely on self-assertion, with very little citation to anything. A new company cannot out-tenure anyone. It can out-source them.

Our source hierarchy

Every assertion about the insurance claim process, Texas law, or homeowner rights must cite a primary source. In order of preference:

• Tier 1 — the Texas Department of Insurance (tdi.texas.gov). Claim process, homeowner rights, ACV and RCV, deductible law, contractor-vetting guidance.
• Tier 1 — Texas statutes, but only where we have verified the wording against the primary text. See the note below.
• Tier 1 — NOAA and the National Weather Service for anything about storms and weather.
• Tier 1 — municipal sources for permit and code requirements: the city's own published pages, linked directly.
• Tier 2 — manufacturer technical documentation for material specifications and warranty terms, and ASTM and UL standards for impact resistance classification.
• Tier 3 — trade associations such as the NRCA and RCAT, for industry practice.
• Never — competitor websites, content farms, unattributed statistics, or figures that circulate widely without a traceable origin.

Beyond the hierarchy, three rules:

• We link to the specific page, not the site root. A citation you cannot check is decoration.
• We name the source in the text — “According to the Texas Department of Insurance...” — so a reader knows whose authority a statement rests on while reading it.
• We never cite a source we have not read.

What we will not publish

This list exists because each item is something the roofing industry publishes routinely without support.

• A universal Texas claim-filing deadline. Deadlines are set by your policy. TDI's pages state no statewide rule, and generalizing a program-specific deadline to every homeowner is misinformation.
• Roof replacement price ranges or per-square-foot figures without a sourced basis. We have none for the current North Texas market, so we publish none.
• “Average hail claim” figures.
• Local storm statistics — including per-suburb hail frequency — without a NOAA or NWS citation. Our storm context is stated regionally and labeled as regional, because that is what we can actually support.
• Statutory penalties or quoted statutory language we have not verified against the primary source.
• Claims that a specific carrier will or will not cover something.
• Testimonials, reviews, ratings or review counts. Texas Roofing Now is a new company with none. There are no fabricated ones, no borrowed ones, and no empty placeholder section waiting to be filled.
• Experience claims. No years in business, no job counts, no “thousands of homeowners served”, no “in our experience”. Content here is written in the second person about your situation and the neutral third person about how things work, precisely so this cannot creep in by accident.
• Certifications, awards or credentials we do not hold, and any claim to be the roofing contractor rather than the service that refers you to one. Including a state roofing license, which does not exist in Texas at all.
• Photographs implied to be our own work, or crew photographs. We are a referral service and do no roofing work, so there is none to photograph. Imagery on this site is licensed illustrative stock or diagrams we produced, and it is labeled as such wherever it appears.
• Manufactured urgency. No countdown timers, no scarcity claims, no deadline pressure.
• Claim-outcome promises. Your insurer decides your claim.

Authorship and review

Content is written and reviewed by Finley L. of Texas Roofing Now. Every substantive page carries that byline with a publication date and a last-reviewed date, and the structured data on each page names the same person the visible byline does — a page whose byline says one thing while its machine-readable markup says another is not being straight with either audience.

We do not display roofing credentials or certifications, because we are a referral service and hold none. Ask the contractor we refer you to what they hold, and verify it.

Review cadence

• Insurance claims pages — every six months, and immediately on any change to Texas insurance law or TDI guidance.
• Deductible and Texas law content — every six months, and around Texas legislative sessions, which fall in odd-numbered years.
• Consumer-protection content — every six months, and on any new TDI consumer alert.
• Damage identification — every twelve months.
• Cost content — every twelve months.
• Service area pages — every twelve months, and immediately if a city changes its permit requirements.
• Storm-response posts — not reviewed. They are point-in-time by design and are dated clearly.

When a page is reviewed, the visible last-reviewed date changes and so does the structured data. We do not bump a date without an actual review. A false freshness signal is a small lie that undermines every true thing on the page.

Corrections

If something here is wrong, we want to know, and the contact form is the route.

Substantive errors — anything that could lead a reader to a wrong decision — are corrected and the page's review date is updated. Where a correction changes the meaning of something a reader may have already acted on, we note the correction on the page rather than editing silently. Typos and formatting fixes are made without a note.

Independence and sponsorship

No content on this site is sponsored by any insurer, manufacturer, or third party. Nobody pays for placement, for a mention, or for a favorable characterization. There are no affiliate links.

The obvious commercial interest is worth naming rather than hiding: we are a referral service, we may be compensated when a homeowner we refer becomes a customer of the roofing contractor, and we would like you to request an inspection. That is why every page has a call to action on it. What that interest does not do is change what the content says — the clearest demonstration being that this site tells you when not to file a claim, tells you a repair is sometimes the right answer, and publishes a guide to spotting bad roofing contractors that applies to the contractor we refer you to as much as to anyone.

If we later obtain a manufacturer certification, that relationship will be disclosed on any page where it is relevant.

On AI-generated content

Content here is researched against primary sources and reviewed by a named person before publication. The commitment that matters is not about which tools were involved in drafting — it is that every factual claim traces to a source we actually read, that a named human is accountable for the page, and that we would rather write “we do not know” than fill a gap with something plausible.

That last one is the real test. The failure mode of unsourced writing about insurance is not obvious nonsense; it is confident, reasonable-sounding specifics that nobody can trace. Which is why the phrase “we could not verify this” appears on this site more than once.